If you’re not sure where to start, I’ve got you covered. There’s usually no coding involved, and you’re likely to find the perfect GIF in a matter of seconds.
How to create and send an animated email in 3 easy stepsĬreating and sending GIFs in an email is an easy process. The GIFs you choose should match the overall perception of your brand and the tone of the email. If you’ve already determined this is something you definitely want to do, then read on, but first, please enjoy this animated GIF of baby goats in pajamas. When you’re thinking about using GIFs in your next email, be sure to follow our email marketing best practices and determine if it complements your brand’s image and voice. On the other hand, some industries can (and should) have some fun when emailing their audience(s). Can you imagine a law firm sending emails with GIFs of baby goats in pajamas? While baby goats in pajamas are super cute, it just doesn’t fit the professional image that law firms tend to present. You know your audience, and depending on your industry, you’ll know whether or not you should be emailing GIFs. Usually eye-catching and entertaining, animated GIFs in emails have the power to boost engagement, entertain, and explain complicated topics with your email list.
If you have an email address, there’s a good chance you’ve received an email with movement. If a picture is worth a thousand words, then a picture that moves must be worth a novella!